TATA to Make Debut in Robotics Industry with BRABO, A Industrial Robot

TAL Manufacturing Solutions, a Tata Group company, has designed its first ever India-made robot called ‘Tata Brabo’. Showcased at the 'Make in India' week in Mumbai, the robot will help micro, small and medium enterprises in building cost-effective robotic solutions for manufacturing purposes. Expected to launch in two months, the arm bot will be priced at ₹3 lakh and ₹6 lakh.

The robot is a Tata Motors innovation. It has been developed in-house by a team of six engineers, led by Anil Bhingurde, COO of TAL Manufacturing Solutions, the development cost of the robot is reported to be about ₹10 crore. The designing has been done at TAL, styling was done at Tata Elxi, and manufacturing of some parts at Tata AutoComp. Tata Capital, a housing finance company, provided the finance.

The robot will be developed for micro, small and medium enterprises. The enterprises will then use the robots for their manufacturing purposes. It has been reported that Brabo will be priced at ₹300,000 for 2 kilograms payload, and ₹600,000 for 10 kilograms payload.

The main advantage that Tata has is that the company will have the localized manufacturing of the robot and it can price the robots lower than the foreign players. The idea behind the making of the robot is to drive mechanization in the Indian markets by offering cheap and cost-effective solutions. It has also been reported that by manufacturing robots, TAL Manufacturing doesn't intend to compete with global robot manufacturing companies but plans to target the small initiatives in the Indian markets with affordable solutions.

In short, Brabo, which is completely designed, developed and financed in house by TATA, going to create sustainable environment for Robotics Industry in India. With the launch of Brabo, from next year, the demand of robots in the Indian market is expected to rise to 5,000 from 1,000, according to the International Federation of Robotics.