BE DISRUPTIVE or BE DISRUPTED - 2

As we have discussed earlier in my previous post about Disruptive Technology, of how it works and how it affects the companies in the market, we can conclude that the company is an CRUCIAL state.

We can say this because, now the company is having a competition that has made them loose their hold on the market and leave them with very less time to understand the new product & present some better product to get back in the race.

This state is the position at which they try to by pass many standard procedures followed during product development to get a product out, ending up making something that is of low quality, further putting themselves at risk of complete shutdown.

How to avoid the damage caused Disruptive Technology (DT)?

The point that I would like to mention here is that, by NO means can any company avoid facing the DT's HEAT ,as SOME ONE in this highly competitive world, during the process of making his/ her mark will come with more cost effective methods to manufacture the same product, which will obviously become a threat to many companies who have been enjoying the trust and faith of their customers.

So, the only way to avoid the damage caused by the DT is, to BECOME ONE.

The simple logic is that, come out with some OUT OF THE BOX idea or product before SOME ONE else does it. Now the question stands, ideas are for many things, nothing in specific. But there is a catch, there always be JUST ONE idea that will meet the customer demands in its optimum form. Get that one, ride on it, nurture it & make it come to life (basically what I mean is to get the product manufactured).

To effectively do this, companies have to change the strategy or the way they get the product into the market. The complete business model needs to change right from the top level to the bottom level (which is actually a very very tough job). So try fumble, go down, but that is not the case with small companies or even for that matter an entrepreneur, as they have comparatively very less on stake to loose.

So if you have an idea that you think can be a solution to a day-today problem in this world people are facing then, just go for it. Get the stats of the market, generate funds, make your thing come to life and let it free in the market. Who knows, your product might become the next most DISRUPTIVE THING that brought down a trillion dollar company to its knees.